Why destroy something before it's even been worn? Acid washes, fake fades and artificial distresses deprive jeans of their childhood. Add on the fact that stonewashing and substances used to achieve the artificial "fade" on most jeans are the most polluting, chemical-intensive, and dangerous processes in the garment manufacturing industry. We believe it's the consumer's right to wear in their pair of jeans. Rips and tears are badges of pride, symbols of a life well lived. So you know that the way the denim looks and feels on you is 100% your own.